General Motors “The Drive” – The Nation’s First Automotive Test Track Open to the Public
The Case Study description of this project really explains it all. If you’ve ever thought about driving into a hairpin turn at 90-miles per hour, or driving a Hummer up and down a 25+ -percent grade, then you need to see this video.
Star Trek: The Experience – Grand Opening Las Vegas
This was an amazing event! Our broadcast media relations campaign generated 413 million television viewers in 29 countries!
Grand Princess – Launch of the World’s Largest Cruise Ship
This ship is three football fields long and 17 stories tall. Our broadcast media campaign generated 700 television news stories and 170 million viewers. We created an on-site television production center, with camera crews, editing facilities and four satellite uplink trucks. There were 23 television stations on site and we produced 127 live reports via satellite.
The Beverly Hills Hotel - Grand Re-Opening
Take a look at the video it has a lot of behind-the-scenes footage and lots of celebrities. We created another ‘television city’ venue here and managed 43 television news stations and networks on-site. Our campaign generated 214-million television news viewers from 200 television news stories.
Harrah’s Las Vegas – Grand Re-Opening
Sandra Bullock, Marissa Tomei, Harry Connick Jr., a high-wire act with the world’s leading circus performer walking 100-feet above the Las Vegas Strip, and a 17-story tall show girl lead the visuals for this fantastic event.
James Bond Themed Media Event – Launch of Metricom’s Ricochet Wireless
This is just plain cool! We retained the lead stunt man from Mission Impossible 2 to jump out of a helicopter 128-feet above the Pacific Ocean, reaching 80-miles per hour on the way down, and plunge into the waters below as part of a stunt to signify the first high-speed, wireless Internet access device. The event secured 164 television news stories, 62,000 photo downloads from our Internet Press Kit, and…well, you just gotta watch the video! Oh, and by the way, don’t attempt this one at home.
BF Goodrich – Launch of Colored Tires
If you’re a car buff you’ll love this. It’s the launch of the first colored tires for your car…lots of car stunts. 38-million TV viewers, 371 stories, and, well, the term ‘colored tires’ says it all.
Sunrgi – Solar Energy Technology Breakthrough
The world’s attention is focused on alternative energy and we really captured the world’s attention with these two TV news stories.
More videos: Sunrgi TV News Clip #2 - "Going Green"
Monster Energy Drink - Wraps the Las Vegas Monorail
From a dramatic unveiling in Times Square New York to a showgirl-adorned venue in Las Vegas, this was a first-of-its-kind event.
More videos: News Clip #2, News Clip #3, News Clip #4, News Clip #5, News Clip #6
Nextel Monorail Station Unveiling – Las Vegas Monorail
It’s a great experience to put together a $50-million+ sponsorship deal and to create and implement the media relations plan to announce the deal. Click on these stories and you’ll see why.
More videos: News Clip #1 ,News Clip #2 ,News Clip #3, News Clip #4, News Clip #5, News Clip #6, Nextel Las Vegas Monorail Station and Sales Animation, Nextel Las Vegas Convention Center Monorail Route
Bank West of Nevada – Money Rail Unveiling – News Clips
Bank of Nevada needed a high profile venue to promote its brand throughout Southern Nevada. The Las Vegas Monorail needed a big name local train sponsor. We secured the deal and launched a very significant regional media relations program, created an unprecedented outdoor billboard campaign, and grabbed a bunch of media attention for both companies. Click on this one…it has some great visuals!
More videos: News Clip #2, Bank of Nevada Unveiling Media Relations Campaign Recap
Sandi Adminthon
Sandi™ was a new office telephone system company that revolutionized the telephone automation industry. We created an event on National Secretary’s Day that had administrative assistants from throughout the U.S. competing in a hilarious set of stunts to win a 14 day, 5 continent, all-expense-paid vacation. There were 124 newscasts of this story and just about every one of them included footage of secretaries smashing telephones with a sledge hammer and racing on wheeled office chairs through a rat-like-maze made of cubicles!
More videos: Sandi Clip #2, Sandi Clip #3, Sandi Clip #4, Sandi Clip #5