Slash’s R&FNR Album and Tour Sponsorship

Slash was looking for a sponsor to help promote the album in a manner that was as unique as the album itself…it couldn’t be some poser brand that just slaps their name on a stage sign…it had to be a brand that Slash liked, something cool, something that he felt his audience would identify with and support.
Long story short…Monster Energy got on board with a massive retail sweepstakes that gave consumers the opportunity to win one-of-a-kind prizes, music downloads, and the opportunity to attend a private concert with Slash.