Create and implement a media relations campaign to publicize the DesertXpress High Speed Train system prior to commencement of construction.
Capitalize on the systems’ receipt of a Draft Environmental Impact Statement from multiple government agencies; Communicate the significance of this DEIS to primary media in target Markets; Work with government relations agencies to secure support from key congressional leaders and the opportunity for those leaders to act as media spokespersons on behalf of the system Develop, implement and manage a comprehensive media relations campaign
131 Broadcast, Print and Internet news stories in a two week period, including The Associated Press, Reuters, LA Times, Fox Network News and 26 local television network affilates.