General Motors “The Drive” – The Nation’s First Automotive Test Track Open to the Public

The Case Study description of this project really explains it all. If you’ve ever thought about driving into a hairpin turn at 90-miles per hour, or driving a Hummer up and down a 25+ -percent grade, then you need to see this video.

GM "The Drive"

Star Trek: The Experience – Grand Opening Las Vegas

This was an amazing event! Our broadcast media relations campaign generated 413 million television viewers in 29 countries!

Star Trek 

Grand Princess – Launch of the World’s Largest Cruise Ship

This ship is three football fields long and 17 stories tall. Our broadcast media campaign generated 700 television news stories and 170 million viewers. We created an on-site television production center, with camera crews, editing facilities and four satellite uplink trucks. There were 23 television stations on site and we produced 127 live reports via satellite.

 Grand Princess Cruise Ship

The Beverly Hills Hotel - Grand Re-Opening

Take a look at the video it has a lot of behind-the-scenes footage and lots of celebrities. We created another ‘television city’ venue here and managed 43 television news stations and networks on-site. Our campaign generated 214-million television news viewers from 200 television news stories.

 Beverly Hills Hotel 

Harrah’s Las Vegas – Grand Re-Opening

Sandra Bullock, Marissa Tomei, Harry Connick Jr., a high-wire act with the world’s leading circus performer walking 100-feet above the Las Vegas Strip, and a 17-story tall show girl lead the visuals for this fantastic event.

 Harrah's Las Vegas 

James Bond Themed Media Event – Launch of Metricom’s Ricochet Wireless

This is just plain cool! We retained the lead stunt man from Mission Impossible 2 to jump out of a helicopter 128-feet above the Pacific Ocean, reaching 80-miles per hour on the way down, and plunge into the waters below as part of a stunt to signify the first high-speed, wireless Internet access device. The event secured 164 television news stories, 62,000 photo downloads from our Internet Press Kit, and…well, you just gotta watch the video! Oh, and by the way, don’t attempt this one at home.

BF Goodrich – Launch of Colored Tires

If you’re a car buff you’ll love this. It’s the launch of the first colored tires for your car…lots of car stunts. 38-million TV viewers, 371 stories, and, well, the term ‘colored tires’ says it all.

BF Goodrich - Clip 1

Sunrgi – Solar Energy Technology Breakthrough

The world’s attention is focused on alternative energy and we really captured the world’s attention with these two TV news stories.

Monster Energy Drink - Wraps the Las Vegas Monorail

From a dramatic unveiling in Times Square New York to a showgirl-adorned venue in Las Vegas, this was a first-of-its-kind event.

Nextel Monorail Station Unveiling – Las Vegas Monorail

It’s a great experience to put together a $50-million+ sponsorship deal and to create and implement the media relations plan to announce the deal. Click on these stories and you’ll see why.

Nextel-themed Monorail Station Animated Floor Plan
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Nextel Las Vegas Monorail Station and Sales Animation
Nextel Las Vegas Convention Center Monorail Route

Bank West of Nevada – Money Rail Unveiling – News Clips

Bank of Nevada needed a high profile venue to promote its brand throughout Southern Nevada. The Las Vegas Monorail needed a big name local train sponsor. We secured the deal and launched a very significant regional media relations program, created an unprecedented outdoor billboard campaign, and grabbed a bunch of media attention for both companies. Click on this one…it has some great visuals!

Sandi Adminthon

Sandi™ was a new office telephone system company that revolutionized the telephone automation industry. We created an event on National Secretary’s Day that had administrative assistants from throughout the U.S. competing in a hilarious set of stunts to win a 14 day, 5 continent, all-expense-paid vacation. There were 124 newscasts of this story and just about every one of them included footage of secretaries smashing telephones with a sledge hammer and racing on wheeled office chairs through a rat-like-maze made of cubicles!

Recording Industry Association of America Webcast

Webcasts really aren’t anything new nowadays, but they were in 1999. We were one of the first to broadcast live video with live Q&A via text and audio. If you need more information just give us a call.

Michelin / Goodyear Webcast

Similar to what we did for the RIAA, we did this live, multi-media webcast but the cool thing is we did it from Paris, France and New York, simultaneously, in both French and English. It was another industry first and really showed our capabilities and innovation.

Oakley and Verizon

During the sales process of multi-million dollar sponsorship programs our approach is to demonstrate the true value of the opportunity for the sponsor. Take a look at the sales demos we did with our partner REZN8 for Verizon and Oakley.